What are Meta Tags? Why Meta Tags are Important in SEO: Best Guide

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Meta tags in SEO are the character of the HTML tags that relate the page content to SERP and website visitors. It emerges only in the page’s code, and anyone can analyze them via a website’s source code. The data that users provide in Meta tags 2020 is used by search engines to crawl a page so that anyone inquiring about the kind of data the page contains will be allowed to find it.

Why do Meta Tags Matter?

Mainly Meta Tags offer proper details about the website to SERP and site visitors who come across your website in the SERP. They can be enhanced to feature the most valuable elements of your content and make your site outstanding in search results. It assists with this by making sure that the data searchers require to know about your website is shown in advance in a brief and valuable way.

meta tags in s

What are the most Crucial Meta Tags for SEO?

For the quick guide to Meta Tags, focus on the four meta tags

Meta Title Tags — the title tag of a web page is meant to be an accurate and concise description of a page’s content. It shows on (SERPs) as the clickable headline for a given result, and is foremost for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content. Google frequently shows the first 50–60 char of a title tag. Each web page of the site should have a distinctive Meta title that is applicable as possible as to the page.

Code sample: <head><title>Example Title</title></head>

Meta Description Tags — Meta description tags make snippets of text that emerge under the link on Google’s SERP. It is an HTML attribute that gives a summary of a web page. Google often shows the meta description in search results, which can affect the click-through rates. The length of the meta description generally shortens the snippets to ~155–160 char. It influences search engine customers to click on a page when they see the link. Therefore, having effective description tags can importantly enhance click-throughs and organic traffic.

Code sample: <head> <meta name=”description” content=”This is an example of a meta description. This will often show up in search results.”></head>

Meta Keywords- It is another different type of meta tags in the HTML source code of a webpage. It relates the data of a website directly and briefly, and are therefore major indicators of a website’s content to search engines. The meta keywords are mainly written in lowercase and split with a comma. It is unimportant for SEO and doesn’t have any ranking relevance.

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Code sample: <meta name=”keywords” content=”metatags, meta keywords” />

Meta Robots-Meta robots are part of a web page’s HTML code and emerge as code part within a page’s <head> section: it is an HTML tag that gives direction to web crawlers on whether to index or noindex a web page.

  • Noindex: This means a search engine not to index a web page.
  • Index: a search engine to index a page. Note that you don’t require to put this meta tag; it is by default.
  • Follow: when the page isn’t indexed, the spider should follow all the links on a page and move equity to the linked pages.
  • Nofollow: Spider not to follow any links on a page or do not pass any link equity.

Code sample: <meta name=”robots” content=”noodp”>

Final Thought

Examining the use of Meta Tags is the best way to enhance your on-page SEO. The Meta tags guides 2020 are ones that will assist you to score higher, as long as you utilize them correctly.

Imagine Meta tags as a way to provide both human users and Google with a better idea of what the site is about. The higher use the meta tags to specify, the more value you’ll provide.

Frequently Asked Questions : Getinranks.com

1. What are Meta Tags and how does it Work?

Meta tags of text that relate a page’s content, HTML code inside each web page that tells very useful things about that page, what the title is, what the description is, and what the keywords are that are relevant to that page.

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2. Are SEO meta tags important?

Yes! But not all of them. There are four kinds of meta tags:

  • Meta Keywords
  • Title Tag
  • Meta Description
  • Meta Robots

3. Are Meta Keywords Still Useful?

No, Google and other search engines no longer consider the keywords meta tag, but they are smart enough to figure out what keywords and phrases have been used in the pages content, title, and meta description.

4. How do I write a Meta Description for SEO?

The meta description is like the advert for your web-page, but don’t forget that a meta description should be no longer than 155- 160 characters, and never duplicate meta descriptions reusing it in many pages.


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