Top 13 Powerful SEO Tools of Bloggers Choice [Updated 2020]

Published by James on

Search engine optimization has extensively been a crucial part of any successful marketing strategy. It’s an important fact in the industry that everything you build online requires google in order to rank highly in search results and gain traction. We suggest a few necessary SEO tools that can help to run your SEO smoothly as well as help grow your online business.

Let’s have a look at 13 best SEO tools you can use in 2020

1. SEMrush

SEMrush is a remarkable complex dashboard that reports on the performance of domains as a whole and their specific pages. It integrates with Google and task management platforms which enable businesses to optimize their online presence across all key channels. It is now must-have software for digital marketing teams across the world.

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The important part about SEMrush is there are more than 20 ways to research your competition. Users can find their best keywords, their best content, best backlinks, and more. It is a perfect SEO suite and it’s a premium tool. From keyword research through to technical SEO auditing, reporting, and competitive research, SEMrush’s free subscription offers a wealth of features that will make your life easier.

SEMrush Plan and Pricing!
PROGURUBusiness
$99.95
per month
$199.95
per month
$399.95
per month
Try For Free Try For Free Subscribe
For freelancers, startups and in-house marketers with limited budgetFor SMB and growing marketing agenciesFor agencies, E-commerce projects and businesses with extensive web presence
Run your SEO, PPC, and SMM projects with 40+ advanced tools.All the Pro features plus:All the Guru features plus:
Know your competitors’ traffic sources, rankings, social media results & more.Content Marketing Platform
Branded reports
Historical Data
Extended limits
White label reports
API access
Extended limits and sharing options
Google Data Studio Integration
Domain & Keyword Analytics
Results per report - 10 00030 00050 000
Reports per day - 3 0005 00010 000
Keyword metrics updates per month - 2501 0005 000
Historical data - NOYesYes
Product Listing Ads - NONOYES
Buy Now Buy Now Buy Now
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Here is what you will get from SEMRush in the free plan:

  • Easily perform up to 10 searches a day in our Domain Analytics and Keyword Analytics databases.
  • One project to set up.
  • Up to ten rows of data in Analytic reports.
  • Build and manage a single project (each project includes 12 individual tools).
  • Max ten KWs to track in Position Tracking Tool.
  • It gave a total of 10 SEO Idea units per month.
  • 100 Pages crawl limit with Site Audit.

It permits you to balance your page performance to competition, analyze backlinks from other websites to your site (also known as link building), research appropriate keywords, and take advantage of similar on-page SEO opportunities. More essentially, the Semrush allows you to compare the performance of your pages to see how you rank against the competition. In case, you can check backlinks from other websites to yours.

Traffic analytics helps to identify your competitors’ principal sources of web traffic, such as the top referring sites. This will allow you to drill down to the fine details of how both your and your competitors’ sites measure up in terms of average session duration and bounce rates including, Traffic Sources Comparison provide you an overview of digital marketing channels for a bunch of rivals at once. For a small website, a free SEO plan is good enough to test the power of SEMRush and enjoy some of the premium benefits.

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2. Ahrefs

Ahrefs is one of the best SEO analysis tools used for preparing audit reports. It can assist you to find broken links to fix, discover unlinked mentions, and really just audit your backlink portfolio. It examines your website property and produces keyword, link, and ranking profiles to help you make better decisions on your content. It assists you to learn why your competitors rank so high and what you need to do to outrank them. It allows checking backlinks and traffic to your site but will also be giving me analytical data on competitor’s sites and providing Google keyword data.

It is a delicate top SEO tool that comes with a state-of-the-art web crawler. It can deliver detailer analysis reports in a matter of minutes. The tons of data will help you fine-tune your SEO strategy for the best results. Ahrefs is a backlink research tool used by digital marketers around the world and a well-known SEO tool for analysis, it currently stands out from the herd of other relative services by the enormous base of live links, huge index, and the best speed of index updates. It is on a daily basis for planning keywords in posts and making decisions on what content searchers are interested in.

This tool comes with a very intuitive user interface to support efficient workflow. With just a few clicks, you will be able to do backlink audits, keyword tracker, URL rankings, and competitive analysis. It discovers the most popular content on any topic and finds the best SEO tool for your own content, tracking your search rankings along with your competitors’ You also get email alerts every time you or your brand is mentioned online Find what SEO issues your website has and learn how to fix them. For this reason, Ahrefs is able to provide maximum data and accuracy to its users.

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3. Moz

Moz is a topnotch SEO tool to help you boost your search engine visibility and rank. It is an SEO software tool that allows you to do a variety of things, and also features loads of education on everything within the digital marketing space and making for agencies, companies, specialists, and brands that want to keep track of their performance in the search engines. Users can easily check the keyword research process, competitors’ efforts, a wealth of resources for learning SEO and inbound marketing, and show you new opportunities for link building outreach. It requires to obtain website tracking with Campaigns, where you can learn how your site health, link building, and keyword performance impact your SEO success.

It is advertised as a complete SEO toolset. It’s all about crawling the web, gathering the data, and compiling it into actionable reports. It takes the most relevant metrics into account, including Domain Authority and Page Authority. With Moz, you will get to SEO auto-pilot as close as possible. You can focus on your core business and just come back to see the reports. The reports are easy to read so that you can adapt your SEO strategy on the go. Moz, which is for boosting online visibility which is for increasing online visibility for local searches and citation consistency.

Its gathering analysis tools provide subscribers with the resources they need to identify SEO opportunities, track growth, build reports, and optimize their overall efforts. It is to increase content strategy; and, finally, it optimizes your social media presence. Moz is very helpful if you’re looking to identify “crawlability” factors, such as duplicate content and redirects that could be influencing your SEO performance. Moz also crawls and audits your sites for susceptibility issues that keep visitors from crawling your site, giving you peace of mind.

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4. Google Search Console

Google Search Console (GSC) is perfect for newbie webmasters to get started with SEO. It is very useful to check your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results. It is the best free SEO tool that gives you detailed insights into your website’s performance on Google Search results. In this GSC, you can point out how Google views your site and optimize its performance in search results.

Using GSC you can easily find the following:

  • Which all pages are indexed on your site
  • Which keywords are driving traffic
  • From where are you getting links from
  • Top linked pages
  • Anchor text

For advanced research, you can join your Search Console with your Google Analytics account. In this way, you can import your Google Search Console data into Google Analytics and analyze and refine your SEO campaigns for good. It is the best SEO tool for WordPress that can easily assess your site’s performance and observe potential problems to troubleshoot (like negative spammy links), assist you to ensure your site is SEO-friendly and monitor Google’s indexing of your site. In Google Search Console a page-by-page level, you are able to test a URL to understand exactly how Googlebot interprets it, including the user-declared and Google-selected canonical, the date it was last crawled, and much more.

You can even check the report spam and request reconsideration if your site has incurred a penalty. Additionally, if you don’t refer to their Webmaster Guidelines now and again, well, you’ve only yourself to blame if you go wrong. The Search Console is constantly updated, and new features are on the way, such as a new URL inspection tool or the new sitemaps report. For SEO purposes you can also check Search Queries which shows keyword queries bringing users to your site, as well as the number of impressions, clicks, and CTR you’re getting for each keyword. Get ready to verify your website to Google search console and submit your sitemap. In this way, Google search console will start collecting and showing data for your website.

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Try Now Google Search Console

5. Mangools

Mangools is a superb SEO tool that’s great for affiliate marketers, bloggers SMEs or SEO agencies It is another cost-effective tool that comes with a powerful cloud-based tool suite. Mangools is one of the easiest SEO tools to use on the market. Comprehensive SEO report software can prove hard to use when it comes to finding high volume and low, competitive keywords. If you want to directly search for keywords or explore keywords used on a specific website, you can do it in a matter of seconds. It is a website keyword checker to find volume historical data so you can easily spot seasonal trends and boost your website traffic when it counts the most.

The main features of this tool are keyword research, competitor analysis, backlink analysis, rank tracking, and SERP analysis. Mangools has a keyword tool that helps SEOs to see competitors’ rankings for the top keywords, find keyword ideas with historical search volumes and trends. It contains search results for more than 50k locations so marketers can optimize the content on their websites accordingly and get more organic traffic. This SEO analysis tool comes with daily rankings, aggregate metrics that show the overall progress, and with interactive shareable ranking reports. If you don’t want to use the web apps they have a browser extension for Chrome and Firefox that use the key data from the tools.

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6. Buzzstream

BuzzStream is the most economical way to handle your outreach to the people who can provide inbound links to your website. It is the perfect tool for prospecting and outreach. Best Seo tools allow you to quickly send personalized emails and schedule automatic follow-ups, which really streamlines the process. It discovers contact information, social profiles, and site metrics for you, so it’s easy to prioritize contacts.

The BuzzStream tool offers customizable campaign reports on how many targets saw your email, opened it, clicked, replied, linked to your website, etc. in this way you can check how you’re performing and update your pitch as necessary. This SEO tool makes it easy to research the appropriate people, come up with effective email messages, and track who’s accepted each link request.

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7. Raven Tools

Raven Tools is all–in–one SEO tool with a comprehensive online platform for consultants, agencies, and in-house professionals who need to research, manage, monitor and report on SEO, SEM, PPC, social media, email, content and other Internet marketing campaigns. In case it’s bringing new clients or managing campaigns more efficiently, Raven helps you benchmark and monitor exactly what’s important to you and your clients.

Get a granular view of a website’s SEO mistakes. Create beautiful, interactive reports in mere seconds. Arrange and store a whole link building campaign for content outreach. In this tool, you can audit any site, conduct all your backlink research, manage all your link building efforts, track all of your keywords, and you can report on anything from SEO to Call Tracking, and Email Marketing, etc.

Raven SEO Tool

8. Screaming Frog SEO Spider

The Screaming Frog SEO Spider is wonderful for the periodic health checks. Designed specifically for the SEO-minded, this tool is developed around the speed as the main concept, and you will be able to perform complete site audits very quickly. The tool also allows you to check for pages with missing title tags, duplicate meta tags, tags of the wrong length, as well as check the number of links placed on each page.

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9. Hunter

Hunter offers a way to find the most popular free email pattern for a particular domain when you’re trying to do outreach for link building and guest posting purposes. It can save you hours of work on each SEO campaign. Use it to find the email address associated with any company or individual, and verify any email address you already have.

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10.Long Tail Pro

Long Tail Pro is an SEO keyword tool that can assist you influence your competitors. Now finding the right keyword tool to do so can prove even more challenging. It targets the long-tail keyword niche and does it successfully. This tool will help you cross-reference rank value and profitability of each keyword so that you can choose the one that can bring the most traffic and ensure high conversion rates.

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11. SEO Monitor

SEOmonitor is an advanced and compact SEO tool to monitor your client’s website performance. The reporting feature will help agencies to demonstrate their success to the clients easily. It helps digital marketers overcome the challenges by developing innovative technologies that can make the most out of the available data and deliver insightful and reliable reports.

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12. Openlinkprofiler

OpenLinkProfiler is a great link research tool that enables you to check the backlinks of any website. It provides up to 200,000 links per report. OLP has a huge and up to date database of links and shows which links are active in the last 90 days. The free SEO version permits exporting up to 100 backlinks. To export more backlinks, you can use the paid version.

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13.KW Finder

KWFinder is one of the best keyword research tools for any SEO, SMO, or PPC purpose. It helps you find long-tail keywords that have a lower level of competition. You can get started for free and find out all the relevant and easy to rank keywords for your website or blog. This best SEO tool is to track the pages rank over time, analyze backlinks to identify which are helping your search rankings and deep-dive to site metrics on website authority and trustworthiness, organic vs. paid traffic, audience segmentation, and competitors.

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Frequently Asked Questions : Getinranks.com

1. How can I learn SEO?

The SEO community is huge and helpful. It is not overly hard to learn on your own. The SEO services cover the area in learning how to optimize search results. You also do additional coaching and training if necessary. There are many other reliable and valuable resources online to learn from. It applies to blogs, YouTube guides, and courses on online learning platforms.

2. Does WordPress need SEO Plugin?

Yes, WordPress needs an SEO plugin, but let us elaborate. Over the years, WordPress became this robust platform that already has some SEO features. For instance, it does canonicals automatically, and some WP themes come with schema markup, metadata, and breadcrumb navigation. If you can handle many SEO specifics, then WordPress still needs an SEO plugin.

3. What are SEO tools?

SEO tools are specialized software solutions built to help website owners rank higher in search engine result pages. The SEO software evolved along the way as well. The most basic feature of all these tools is site audits, keyword research. It helps you research and analyzes your competition, while others can be used to stay on top of backlink management and real-time SEO metrics monitoring.

4. Can I do my own SEO?

If you don’t have funds to invest in professional SEO services, don’t worry. You can do it on your own. It all revolves around knowing the pain points of your target audience and using your insights in a free tool such as Google’s Keyword Planner to do keyword research. Of course, this barely scratches the surface of great SEO strategy, but you can always improve by learning tips and tricks on blogs and online guides.


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